Trade Strategy
With market analysis, competitive positioning, pricing and risk management, we build a sustainable growth plan for your business.
Not unplanned exports, but measurable growth.
Trade strategy means deciding in advance which market, product, price and risks you will take on in foreign trade. Exporting without a strategy can waste resources, lose markets and weaken your position.
With our trade strategy consulting we combine data-driven market analysis, positioning, pricing and risk management into a growth plan for your business.
What we do
-
01
Market analysis
We review demand trends, import volumes and channels to prioritise markets.
-
02
Competitive positioning
We study competitors’ price, quality and delivery to find where your product stands out.
-
03
Pricing strategy
We weigh total cost, competitor prices and what the market can pay.
-
04
Risk management
We plan for payment, currency, transport and political risk at the strategy stage.
-
05
Business development
We plan how to reach new buyers and distributors and the sales approach.
-
06
Growth plan
We build a roadmap with measurable goals, updated as results come in.
Who is it for?
- Companies that want to grow exports but do not know where to start
- Exporters that depend on a few markets
- Businesses struggling with pricing and profitability
- Companies planning a new product or market
How we work
-
We listen
In the first meeting we review your business, product and goals together.
-
We map the route
We set out the market, documents, cost and timeline in a plan made for you.
-
We run the process
One team manages every step, from documents and customs to logistics and tracking.
-
We grow together
We measure results and plan the next market and the next step with you.
Frequently asked questions
How long does a trade strategy take?
It depends on the number of products and markets and the data available. We define the scope in the first meeting and share a work plan.
Is a strategy written once and left?
No. It is a roadmap updated regularly by results and market conditions, and we stay with you during implementation.
How can I manage currency and payment risk?
Letters of credit, currency hedging, cargo insurance and export credit insurance help keep these risks to a minimum.
Our other services
Let's talk about this service.
Tell us about your product and goals, and we'll map out the right route together.
A guide to foreign trade strategy.
Why Does a Trade Strategy Matter?
Exporting without a plan can waste resources, lose markets and lower profits. A foreign trade strategy decides in advance which market, product, price and risks you take on. Konya-based Tergoex turns companies’ growth goals into a measurable roadmap.
Market Analysis and Pricing
Choosing the right market means weighing demand trends, import volumes, competitor prices, duties and trade agreements together. Export pricing must cover production, packaging, freight, insurance and financing costs, and still fit what the target market can pay.
Managing Payment and Currency Risk
Payment risk can be managed with letters of credit and export credit insurance; currency risk with forward contracts and the right invoicing currency. Planning risks at the strategy stage makes growth safer. See our FAQ page for more.
Beyond Konya
We are based in Konya and provide trade strategy to businesses in every district, including Selçuklu, Meram, Karatay, Ereğli, Akşehir, Beyşehir, Seydişehir, Ilgın, Cihanbeyli, Kulu and Çumra. We also work actively in neighbouring provinces: Karaman, Aksaray, Afyonkarahisar, Niğde, Antalya, Isparta.
Companies in major industrial and trade centres such as Istanbul, Izmir, Bursa, Ankara, Kocaeli, Kayseri, Gaziantep, Denizli, Mersin get the same team and the same process, in person or online.